Video: Spree Integrates eCommerce and 在线直播

Tim: I've got with me today Gregrian Vassell, who's the founder of Spree. Tell us a little bit about Spree, and what exactly it is. 我记得在流媒体西部, several of the guys from Wowza had us do a live announcement for GoCoder, and you all were the winner of that.

Gregrian:是的, I'm the co-founder and CTO of Spree, 正如你提到的蒂姆, we won the GoCoder Coding Challenge last time at 流媒体 East. Spree is a live shopping app that basically allow users to shop their style influencer's look. The way it works is that we have a user, say Ashley. 阿什莉在威尼斯海滩现场直播, and Ashley's talking about what she's wearing, talking about her experience at Venice Beach, and basically a couple hundred of her followers logged into the livestream and basically see what she's wearing.

They are obsessed about her jean shorts that she's wearing, and basically with a few tap of the finger along with Apple Pay, they can easily purchase that product. 一旦他们购买了那个产品, 比如从阿什利, and Ashley gets the charge from Barneys, 纽约, Barneys basically send those buyers the order in the mail.

蒂姆:好，有意思. So you're using video as a way to drive the means of eCommerce?

格雷格里安:没错，直播.

Tim: Okay, so how does the shopping cart integrate into the livestream?

Gregrian: We reviewed how complicated it was actually to get people to shop and use shopping carts, and I think basically the stat is 60% of shopping carts are abandoned online, 至少60%. 以及我们要做的, if you try to abandon that shopping cart concept, 网上购物车的概念, and basically once you buy a product you instantaneously purchase that product. There is no need for a shopping cart.

Tim: Almost like the single click with Amazon, where--

格雷格里安:对，没错.

Tim: It essentially doesn't even go to a shopping cart, it just goes right into the order.

Gregrian:没错.

Tim: And then Apple Pay, you said, is where--

Gregrian:是的 we use Apple Pay, so the registration process is very simple. We can actually log into Spree with your current social media login, and along with Apple Pay you can purchase a product, so there's no need for you to enter your billing 信息 or payment 信息, 一切都通过Apple Pay完成.

蒂姆:很好. So you're going to be on a panel of mine a little bit later today where we're talking about user experience. 是什么?, from Wowza's standpoint do you think that appealed to them about the fact that you're taking what's sort of a geeky thing, 一个API, and you're turning it into a user experience that ties livestreaming and shopping together?

Gregrian:是的, and I think my co-founder was the one that basically came up with this idea about shopping on a live stream. Basically the research that he has actually performed made it seem that it's extremely difficult for users to easily see something that they like on social media and purchase it. There are several different methods out there, and one method would be for someone to see something, 例如, 在Instagram, 他们使用第三方工具. So once you like that image in Instagram it will send you an email, and you would have to go into your email and go to the different merchant's website, and enter 信息 every single time to purchase that product.

Now what we aim to do is to make the interaction from the interest all the way to the final purchase process a very simple process.

Tim: So essentially you're removing multiple steps, and there are actions that people might have to take that may lead them not to do it if they get distracted doing something else.

Gregrian: And one thing that we implement too is, it's very easy for you to actually buy something while you're watching the livestream, so you don't really have to leave the livestream environment for you to purchase something.

蒂姆:好，太棒了. 格里格里安，谢谢你的时间.

Video: An Effective Live Stream Has Participants, Not Viewers

Luke Watson of Roker Labs and 流媒体's Tim Siglin discuss emerging social media platforms for live video, 交互性, and user engagement in this interview from 流媒体 East 2017.

2017年6月03日