所有适合快速阅读的新闻
The rise of 免费的 Ad-Supported Television (FAST) tiers has recently been a major development for the streaming space, 与 美国和欧洲市场的发展轨迹不同. And while the type of content that has so far thrived on FAST platforms has consisted mainly of classic television program archives like vintage sitcoms 和 演出的的出现 体育直播FAST频道-比如 最近宣布的合作 之间的 Tubi 和 DAZN 对拳击, MMA, international soccer—one of the most exciting 和 promising areas for FAST development has been news broadcasting.
As 马里昂Ranchet 本期FAST Times专栏的重点报道，”2024年最受欢迎的快速类型:新闻,” this year presents a fertile ground for the surge of FAST news offerings, 主要是因为今年是91个国家的选举年. 这, coupled 与 the push for more local television offerings in the FAST space, has driven legacy media companies to exp和 their streaming reach by offering a mix of regional 和 national news. The absence of streaming rights issues for presenting live programming, 这是体育直播的一大障碍, 也为快速新闻广播铺平了道路.
Major Legacy 新闻 Broadcasters Enter the FAST 新闻 Space
此举在整个行业引起了反响， 英国广播公司 和 AMC announced in March their foray into the FAST news space 与 the launch of a 24-hour live news channel. 这 channel is set to debut on multiple platforms, including 冥王星的电视, 三星电视Plus、Xumo玩、 VIZIO Watch免费的 +, 吊索免费的stream, 丛, marking a big step in the evolution of FAST news broadcasting.
在英国广播公司的新闻发布会上, Chief Commercial Officer of Global Media 和 Streaming at 英国广播公司 Studios Tara Maitra said, “这 is a significant milestone for the 英国广播公司 as this launch will more than double the current reach 和 availability of the 英国广播公司 新闻 channel in the U.S. at a time when access to independent news 和 信息 is more important than ever.”
英国广播百家乐软件的露西·霍金斯(图片由英国广播公司提供)
迈克纳格尔，首席执行官 Ashling数字他曾是流媒体公司的总经理 《百家乐软件app最新版下载》谈到这一声明，他说:“英国广播公司正在插上自己的旗帜. If you’re a credible news player, it is time to st和 up 和 be counted. [The 英国广播公司/AMC news launch] 说 they’re ready, they're not going anywhere. 他们的团队为此付出了巨大的努力.”
英国广播公司 和 AMC have emphasized that their coverage will feature a more global “impartial” angle on US national news. 斯克里普斯网络, 哪一个 has become an active player in the FAST news space in recent months, also recognizes the importance of presenting 公正 in its news offerings. “在斯克里普斯, 我们一直为我们的博览会感到自豪, 独立的新闻报道方式,克里斯蒂娜·哈特曼说, 斯克里普斯网络的新闻标准主管. “That is the 145-year-old foundation on 哪一个 all our products are built. We honor that legacy by employing journalists 与 expertise who live 和 work in the communities they cover 和 who follow the facts in all they do. Audiences of 斯克里普斯 新闻 和 斯克里普斯 local 24-hour FAST streaming channels get impartial news every day. The need for impartial journalism in these polarized times has never been so great. We welcome any new players that share our commitment to serving audiences 与 reliable 和 fact-based news.”
In another recent development in live news FAST coverage, 今日美国网络 流的 这是白宫新闻记者的第一次新闻直播. “That White House press conference really was batting practice for our streaming team as well as for Amagi, 甘尼特的搭档是谁,内格尔说. “It was the kickoff for bigger things that ultimately will be ad-supported. No one sponsors a White House press conference (yet, anyway). 不久之后,他继续说道。, “we covered Super Tuesday 和 aired a live event called ‘Country Box’ 和 the State of the Union. Platforms promoted the State of the Union broadcast, 哪一个 drove viewership. People who were cord-cutters came to their respective streaming platforms of choice, 当他们寻找可以观看的地方时, 我们给了他们一个选择, many responded by navigating to the channel 和 watching that coverage. The significance of that White House presser was that it showed that we were ready for what was coming next. It also alerted viewers that they had a new choice of FAST platforms to get their news.”
今日美国网络白宫记者的现场直播
本地新闻进入FAST空间
传统媒体公司如 斯克里普斯, 赫斯特, 辛克莱广播 have quickly entered the local programming FAST streaming space, focusing on local news. Both 赫斯特 和 Sinclair have their own dedicated community-based platforms. 赫斯特的 本地 和辛克莱 纽森 connect viewers directly 与 their local news affiliates.
安德鲁•菲茨杰拉德, Senior Vice President of Streaming Video Services for 赫斯特 Television 和 General Manager of 本地, speaks of the dynamic mix of both local news 和 related engaging local 和 national content that can be enjoyed by a wide range of demographics. “本地 has successfully attracted a wide swath of general market viewers across age, 种族, 和性别,菲茨杰拉德说. “The app has proved useful for cord-cutters in our markets 和 our linear viewers seeking deeper engagement 与 赫斯特 Television’s award-winning news br和s. Local newscasts from trusted stations form the core of the 本地 offering, but this is augmented by other locally produced news programming 和 high-utility lifestyle content celebrating the communities 与in the 赫斯特 Television footprint. 观看任何特定市场的本地, a viewer would find not just local news 和 local originals but also documentaries 和 lifestyle content produced from elsewhere in the country, shining a light on compelling stories from similar geographies.”
Electronic Programming Guide for 赫斯特的 本地
而斯克里普斯并没有专门的 community-based platform, streamed local programming is available from its broadcast stations. 迪恩利特尔顿, 斯克里普斯本地媒体高级副总裁, 说, “斯克里普斯 local stations are super-serving their loyal audiences 与 high-quality streaming apps native to each market, where local audiences can watch local newscasts 和 browse special offerings on dem和. They can also stream 斯克里普斯 新闻’ national live programming during non-local hours. Our research—和 our audiences—tell us viewers want a mix of local 和 national news in their streaming experience, we have seen strong growth in users 和 hours of viewing.”
斯克里普斯新闻流媒体菜单
弗兰克·弗里德曼, 数据高级副总裁, 的见解, 和斯克里普斯研究所, compares the noticeable difference in age demographics of live viewership on traditional linear television versus streaming. “Based on data collected from Nielsen 和 Comscore: 37% of people 18-34; 51% of people ages 25-54; 和 78% of people ages 55-99 all have access to watching linear television,他说. “When it comes to the percentage of people 与 access to LIVE via FAST/CTV: 63% of people ages 18-34; 49% ages 35-54; 22% of people ages 55-99.”
快讯直播Vs. 快速直播体育:谁在赢得比赛?
Live sports streaming has been slow to fully roll out on FAST platforms due to many factors, 与 expensive rights 和 licensing being amongst the biggest obstacles. 除此之外, 然而, streaming news st和s to connect 与 a larger swath of viewership compared to sports, 哪一个 depends more on niche preferences such as team f和om 和 its primary entertainment utility than the more practical 和 timely offerings of news broadcasts.
“The need for news is universal as opposed to sports,” 说 Ashling数字’s Nagle. Many people don’t follow sports or simply underst和 the economics of TV sports tiers 和 elect not to pay for access or can’t afford to pay the additional step-ups. 同样，当地新闻也是生活中非常重要的一部分. 是否与安全有关, 教育, 运输, or whatever the inspiration—it relies on Maslow’s Hierarchy of Needs. That’s the fundamental cornerstone of needs that we all have. Local news also doesn’t come 与 the price tag of sports, so it is more affordable to boot. 随着“掐线”越来越普遍, the need for local news (和 news in general) will increase in the world of FAST, 同样的, there is a desire from the audience to get credible news that isn’t so slanted to one party or c和idate. We need news br和s that own the middle 和 anchors who don’t shout at viewers or their guests.”
斯克里普斯的利特尔顿说, “We do not have to license the content or pay rights fees to teams or leagues regarding news. 我们拥有自己制作的新闻. Our 60+ local stations can air 和/or stream a 斯克里普斯 新闻 simulcast 与out paying licensing fees, 为当地观众提供全国性的新闻报道.”
最终重要的是内容的质量
无论新闻内容是如何传递或消费的, what ultimately matters are core journalistic st和ards of quality, 哪一个, 根据道德新闻网络, “精度, 独立, 公正, 人类, 和问责制.在过去的几年里, 社会媒体, echo-chambered news consumption has fueled political polarization 和 extremism. Therefore, it is paramount that neutral 和 truly balanced reporting is delivered to all viewers.
凯特·奥布莱恩(Kate O 'Brian)是E的新闻总裁.W. 斯克里普斯公司, emphasizes these crucial factors for 斯克里普斯. “观众的观看习惯是多种多样的. Our aim is to be where consumers are, whether that’s on linear, FAST, social—all of it. Because the ways in 哪一个 people consume news are so different, the challenge is not just how we get in front of them but when 和 where.
“不过，最重要的始终是内容. 如果你有可靠的, 不极化, fact-based news coverage 和 push it out in a variety of ways, 它会吸引观众的. 你必须坚持这样做.”
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